Our Team
Our team combines deep culinary knowledge with systematic recipe engineering. Every technique, ingredient ratio, and method is tested and documented with the rigor this craft demands.
Leadership
Kenny Tan
Co-founder & Technical Lead
Food Publishing Systems · Recipe Data Engineering · Culinary Science Research
Builds the recipe-data systems and the software that keeps the science honest.
Shanire
Co-founder & Creative Lead
Culinary Editorial Standards · Recipe UX · Food Content Strategy
Sets the editorial bar on every recipe — if a technique reads templated, it goes back.
What we produce
Tested recipes and ratios
Every ratio verified against food science literature. Substitution tables include the chemistry of why each swap works.
Reference tools
The recipe scaler accounts for non-linear scaling — it solves problems that simple multiplication creates.
Food safety data
Temperature ranges, pH thresholds, and storage guidelines sourced from USDA databases and peer-reviewed research.
ada is part of a network of specialized publications, each with its own editorial voice and audience.
See the full network →Get in touch
We typically respond within 2 business days. For press inquiries, see the media page.